Should you be rewarding your supporters for loyalty?
Yes, yes, and yes! Loyalty, like respect, is earned and not given …
Should you be rewarding your supporters for loyalty? Read More »
Can a “Monthly Giving Month” turbocharge your sustainer efforts?
Every charitable organization wants more monthly sustainers …
Can a “Monthly Giving Month” turbocharge your sustainer efforts? Read More »
Selling and Inspiring Hope
What’s a non-profit’s actual “product”?
Selling and Inspiring Hope Read More »
Free sources for new monthly sustainers
Monthly sustainers provide a great source of constant funding, become marvelous planned giving and mid-level donor prospects, and have the highest retention rates of all supporters …
Free sources for new monthly sustainers Read More »
Has your ship sailed?
Hopefully you’re putting the finishing touches on your Year-End direct mail appeals by now …
Has your ship sailed? Read More »
Are you ready for #GivingTuesday?
From approximately $10 million raised in its first year in 2012 to an estimated $300 million in 2017 …
Are you ready for #GivingTuesday? Read More »
Get to know your audience …
You don’t need me to tell you that understanding your audience is fundamental for effective marketing and communication …
Get to know your audience … Read More »
I’m gonna sit right down and write myself a … postcard?
Frank Sinatra wrote the original song “I’m Gonna Sit Right Down and Write Myself A Letter,” but that topic can include postcards, too …
I’m gonna sit right down and write myself a … postcard? Read More »
Campaigns that Deliver
We all strive to create direct response campaigns that elicit a specific and immediate action …
Campaigns that Deliver Read More »
Secret of a Good Predictive Model
With the increasing importance of analytics in nonprofit direct marketing, you may be asking yourself, what is the secret to a good predictive model …
Secret of a Good Predictive Model Read More »