Do you move your lips when writing copy?
This might sound like a silly question, but it’s important for copy writers …
Do you move your lips when writing copy? Read More »
This might sound like a silly question, but it’s important for copy writers …
Do you move your lips when writing copy? Read More »
Every charity has thousands (and sometimes hundreds of thousands) of lapsed members and donors …
When do you give up on a lapsed supporter? Read More »
Double your impact! Have your support multiplied five times! Provide three times the help!
Boost your results with a 48-hour online match! Read More »
Even on everyday interactions, “we must” can cause issues. We must go to the store … we must clean up the kitchen …
Two Evil Words: “We Must” Read More »
Stamped … business … courtesy—let’s be honest, although it looks unassuming …
Using the lowly reply envelope to boost response Read More »
Can you remember the last mailing package that actually made you excited?
Busy hands are a fundraiser’s friend Read More »
A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity …
A/B or A+B testing? Read More »
Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?
Are you thanking your supporters enough? Read More »
If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion …
A supporter makes a gift from a Donor Advised Fund. Then what? Read More »
Sierra Club has seen declines in outside list acquisition performance since 2008, however …
Improving Acquisition Read More »