What’s in it for me?
Every day, the Post Office delivers about 500 million pieces of mail…
What’s in it for me? Read More »
Can a “Monthly Giving Month” work for your organization?
Almost every nonprofit would love to have more monthly sustainers…
Can a “Monthly Giving Month” work for your organization? Read More »
4 Takeaways from the MAC Conference
The Direct Marketing Association (DMA) held the 3rd annual Marketing Analytics Conference…
4 Takeaways from the MAC Conference Read More »
Attribution Conundrum – Solved!
Uh, not really. And, if anyone tries to tell you…
Attribution Conundrum – Solved! Read More »
Driving Online Prospects into Monthly Sustainers
Sierra Club already had a robust monthly sustainer Wilderness Guardian (WG) program, however …
Driving Online Prospects into Monthly Sustainers Read More »
Launching a Successful Email Program
In FY16 and years prior, Oblate Missions had a very successful direct mail program but …
Launching a Successful Email Program Read More »
Establishing a Mid-Level Program
Prior to establishing a mid-level program, UNICEF USA supporters who gave between $1,000 and $9,999 fell into the Major Gift Officers’ portfolios …
Establishing a Mid-Level Program Read More »
Are you “closing the loop”?
Storytelling has always been a tried-and-true approach in fund raising, but do you ever “close the loop”…
Are you “closing the loop”? Read More »
Are you getting your fair share of $85 Billion?
With changing tax laws and a booming stock market, donor-advised giving accounts (aka Donor Advised Funds, or DAF’s) saw huge growth last year…
Are you getting your fair share of $85 Billion? Read More »
A stick of dynamite in your supporters’ mailbox?
We’re not talking about the Unabomber…
A stick of dynamite in your supporters’ mailbox? Read More »