Blog

Even on everyday interactions, “we must” can cause issues. We must go to the store … we must clean up the kitchen …

Stamped … business … courtesy—let’s be honest, although it looks unassuming …

Can you remember the last mailing package that actually made you excited?

A/B testing is the most common testing method used by marketers, but it can sometimes overlook an opportunity …

Every nonprofit has standard acknowledgements—also known as thank-you’s. But is a standard thank-you or autoresponder enough?

If you are not already on the lookout for gifts from Donor Advised Funds (DAFs), your organization is missing out on the potential of $85 billion …

Every day, the Post Office delivers about 500 million pieces of mail…

Almost every nonprofit would love to have more monthly sustainers…

The Direct Marketing Association (DMA) held the 3rd annual Marketing Analytics Conference…

Uh, not really. And, if anyone tries to tell you…